Description

Streamlining sign-in with enhanced security!

Previously, users faced challenges related to password fatigue and friction at sign-in:

Password fatigue: Users grappled with the burden of remembering numerous passwords, leading to frustration and inefficiency.

Friction at sign-in: Forgotten passwords necessitated a cumbersome password reset journey, deterring users from seamless access to their accounts.

Customer Benefits

The Sign In without Password feature offers a streamlined solution to these challenges:

Flexibility and security: Users can now opt for Email OTP authentication, bypassing the need for password memorization while ensuring account security.

Reduced friction: By eliminating the need for password resets, the sign-in process becomes more efficient and user-friendly.

Impact

The implementation of Sign In with OTP has resulted in significant improvements:

Success percentage for Login with OTP: 72.2%

Over 50,000 users have successfully signed in using OTP in first week of launch.

23.5% of users visiting the Login page have opted for 'Sign In using OTP,' indicating high user interest and adoption.